Archetypes

Labels that capture persona and lifestyle.

Gain a deeper understanding of who your audience is and how they live.

Weekend Aventure

Night Owl

Active Lifestyle

Morning Person

Highly Social

Moderate Attention

Use Cases

Clicks and views aren’t enough —understanding how your users live and behave is what drives real engagement. Archetypes make that possible.

Journeys

Segmenting

Analysis

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poor sleep quality

=

good sleep quality

=

sleep quality

Dominant archetype

Power smarter automations

and user flows.

Archetypes help you design dynamic user journeys that feel personal and relevant.


Whether you’re setting up email sequences, push notifications, or in-app experiences, you can trigger actions based on real behavioral patterns.

Increase engagement based on user lifestyle (e.g., adjust product recommendation for night owls vs. early risers)

Build smarter campaigns to nudge users towards meaningful outcomes

Trigger actions at the right time based on long-term habits and patterns

Key Features

Archetype

Cardio Oriented

Transforms complex health data into intuitive labels

Simplified

Activity Data

Hyper-personalize

experiences

Personalization

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fragmented sleep

Capture shifts in

user habits over time.

Adaptive

This Week

archetypes

archetypes

How it works

Archetypes are created by analyzing granular health data from phones and wearables. Long-term behavioral patterns, daily routines, lifestyle choices, and personal traits are extracted and transformed into simple, meaningful labels.

Ordinal archetypes follow a ranked scale where higher levels indicate an increase in the measured behavior

Night owl

Categorical archetypes contain distinct groups which are unique, like different animal species—each separate, no ranking

Ordinal

late sleeper

1

2

3

4

very early

early

late

very late

poor sleep quality

late sleeper

late

riser

Irregular sleeper

long sleeper

Inefficenient sleeper

4

3

2

1

Categorical

Night Owl

Added $175K ARR in 12 weeks after integrating Sahha.
23% increase in engagement.

$0k

ARR in 12 weeks

1x

Increased engagement