The Archetypes API

Archetypes

Labels that capture persona and lifestyle.

Gain a deeper understanding of who your audience is and how they live.

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Weekend Aventure

Weekend

Aventure

Night Owl

Morning

Person

Active Lifestyle

Highly

Social

Morning Person

Moderate

Attention

Highly Social

Active

Lifestyle

Moderate Attention

Moderate

Attention

Use Cases

Clicks and views aren’t enough —understanding how your users live and behave is what drives real engagement. Archetypes make that possible.

Journeys

Segmenting

Analysis

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sleep quality

Dominant archetype

Increase engagement based on user lifestyle (e.g., adjust product recommendation for night owls vs. early risers)

Trigger actions at the right time based on long-term habits and patterns

Build smarter campaigns to nudge users towards meaningful outcomes

See patterns, compare groups, and uncover what matters.

How do different types of users engage with your product? What behaviors drive retention?

Archetypes let you analyze and compare groups over time, so you can see what’s working, spot trends, and refine your strategy.

High engagement

Low engagement

Discover insights that fuel smarter decisions

Track long-term behavioral shifts in response to changes or interventions

Measure real impact by linking behaviors to key business outcomes

Analysis

Segmenting

Group users in ways that

actually make sense.

Not all users are the same—some thrive on routine, some like flexibility, some engage sporadically.

Archetypes let you segment users based on real behaviors.

sedentary

Burnout Risk

highly stressed

short sleep duration

low recovery

Fitness Enthusiasts

high activity intensity

frequent exerciser

good recovery

Fitness Enthusiasts

high activity intensity

frequent exerciser

good recovery

Sleep Deprived

minimal sleep duration

highly fatigued

fragmented sleep

Target with precision—create audiences based on habits, not assumptions

Build specialized experiences that resonates with each audience type

Identify high-impact user groups—focus on the audiences that matter most for your goals

Key Features

Archetype

Cardio Oriented

Transforms complex health data into intuitive labels

Simplified

Activity Data

Hyper-personalize

experiences

Personalization

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fragmented sleep

Capture shifts in

user habits over time.

Adaptive

This Week

archetypes

How it works

Archetypes are created by analyzing granular health data from phones and wearables. Long-term behavioral patterns, daily routines, lifestyle choices, and personal traits are extracted and transformed into simple, meaningful labels.

Learn more about archetypes

Ordinal archetypes follow a ranked scale where higher levels indicate an increase in the measured behavior

Night owl

Categorical archetypes contain distinct groups which are unique, like different animal species—each separate, no ranking

Ordinal

late sleeper

very early

early

late

very late

poor sleep quality

late sleeper

late

riser

late

riser

Irregular sleeper

long sleeper

Inefficenient sleeper

Categorical

Night Owl

Ordinal archetypes follow a ranked scale where higher levels indicate an increase in the measured behavior

Categorical archetypes contain distinct groups which are unique, like different animal species—each separate, no ranking

Added $175K ARR in 12 weeks after integrating Sahha.
23% increase in engagement.

$0k

ARR in 12 weeks

Increased engagement

Added $175K ARR in 12 weeks after integrating Sahha.
23% increase in engagement.

$0k

ARR in 12 weeks

Increased engagement

Added $175K ARR in 12 weeks after integrating Sahha.
23% increase in engagement.

$0k

ARR in 12 weeks

Increased engagement

Experience the power

of Sahha.

Experience the power of Sahha.

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