The best integrations don't just stop at getting data out of devices, they provide a platform for apps to scale with more offerings such as proprietary health scores and biomarkers that are explainable, research-backed, white-labelled and ready to ship, as well offering direct connections to data sources to maintain reliable data-feeds.

it's worth noting that 95% of the wearable market in the United States seamlessly integrates with HealthKit. This statistic raises an important question: Why do companies continue to opt for expensive and complex API integrators that simply just create a data feed from user devices and not much more? In many cases, this decision represents a misallocation of resources, especially considering that equivalent data and outcomes can be achieved through more cost-effective and streamlined integration methods.

This analysis will provide a comprehensive examination of two critical aspects:

1. The specific scenarios where direct API integrations are justified and necessary.

2. Strategies for optimizing your integration budget to maximize the efficacy and value of your health-related offerings.

In short, what do the best wearable and health data integrators provide?