Overview

CleverTap is a customer engagement and retention platform that provides the functionality to integrate app analytics and marketing. The platform helps customers increase user engagement in three ways:

• Tracks actions users are taking and analyze how people use the product.

• Segment users based on their actions and run targeted campaigns to these segments.

• Analyze each campaign to understand their effect on user engagement and business metrics.

Example Use Case

The following is an example of how a CleverTap customer in the retail fitness industry might use the CleverTap <> Sahha integration to increase engagement:

When a user launches your app for the first time, you create a CleverTap user profile and Sahha user profile for that person. Sahha can provide your company with a variety of user behavioral data that extends beyond their interaction with your app. As the user goes about their daily life, Sahha passively collects a wide variety of behavioral data which we also log as events through the server-side API.

Now, the marketer at your company wants to reward its most loyal users and incentivize them to engage more. Through CleverTap’s dashboard, the marketer can create a campaign to show In-App to users who recently made a purchase above a certain price. The next time the user launches the app, they will see a personalized message thanking them for buying that specific product and a discount code for their next purchase.

To close this loop, your marketer can create a report in the CleverTap dashboard to measure the campaign's impact in terms of both user engagement and product sales.

Platform Features

The CleverTap platform has five parts:

• CleverTap's dashboard provides the functionality to segment users based on their actions and profile properties, run targeted campaigns to these segments, and analyze each campaign’s performance.

• SDKs track users’ actions within mobile apps and websites. CleverTap's SDKs also allow customers to personalize apps by giving them access to user profile data.

• The Sahha SDK can be used to collect user profiles and data for use with CleverTap

APIs push user profile or event data from any source to CleverTap. Our APIs also export user data from CleverTap for analysis in BI tools and enrich customer information in CRMs.

The Sahha API can be used to push user profiles and event data for use with CleverTap

Integrations with communication platforms such as SendGrid, Twilio, attributions provider like Branch, AppsFlyer, and remarketing platforms such as Facebook Audience Network.

The Sahha integration works as a data provider to CleverTap